Business Modelling

Strengthens compliance with PSD2, FCA, KYC/AML, and GDPR, with potential reductions in cybersecurity insurance premiums.

The FARx Business Modelling service quantifies the commercial impact of deploying a FARx biometric authentication system, translating security and operational improvements into a clear financial business case and defining the deployment's value.

The analysis typically spans four areas:

First, operational cost savings: biometric authentication reduces the time and cost of manual identity verification in customer service operations, shortening call handling times and easing agent workloads.
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Second, customer experience and retention benefits: frictionless, passive authentication improves the customer journey, reducing abandonment and strengthening loyalty.

Third, fraud loss prevention: FARx directly blocks account takeover, impersonation, deepfake and AI-cloned voice attacks, and the enrolment of synthetic or fabricated identities — each representing a quantifiable reduction in fraud losses and clearer protection of revenue.

Fourth, compliance and insurance benefits: deploying FARx strengthens an organisation's posture against the regulatory frameworks that govern its sector — PSD2 Strong Customer Authentication, FCA Consumer Duty, KYC/AML obligations, HIPAA, NHS DSPT, GDPR, and NIST SP 800,63. Demonstrable, continuous biometric MFA reduces regulatory exposure and, increasingly, supports reductions in cybersecurity insurance premiums where insurers recognise the material reduction in fraud risk that FARx provides.

The outcome is a costed, evidence-based model that supports investment approval and underpins the broader business case for deployment, making the commercial decision more explicit.